Reasons Why casinos should invest in outdoor Advertising

Chicago casinos have used OOH for many years due to the efficacy of the medium.

COST EFFECTIVE

OOH has the lowest CPM and the highest ROI of any advertising medium. This means spending less money and making more impressions. And remember, OOH ads are displayed 24/7, so for a lower price hospitals can get round-the-clock coverage.

LOCAL MEDIUM

Being famous throughout the country is not useful is you’re a local casino. OOH is highly effective at the local level. For casinos, this means becoming the casino people think about when trying to have a fun evening.

Big, bold, beautiful

Reach a mass audience with a billboard on the highway. Just like with TV, you will reach your intended audience and many more people—and it’s more affordable. Make a big impression with OOH.

HIGH IMPACT

OOH is the best medium to drive convergence. In other words, OOH can dramatically improve the reach of other media. When adding OOH to a marketing campaign, it can increase reach by 18% for TV and up to 316% for mobile advertising.

Outdoor Advertising Statistics for Casinos

• People that gamble are 68% more exposed to OOH compared to TV

• Save at least $10 per thousand impressions with OOH

• OOH Delivers 35% Incremental Reach

• ROI for OOH is forty cents higher per dollar spent compared to TV and print

• 58% of all consumers have gone online as a direct result of seeing an OOH ad

STREET FURNITURE

Catch pedestrians, drivers, and passengers throughout the Chicago DMA with our new vibrant format.

Wild Postings

Eye-level, eye-catching designs in heavy pedestrian areas, perfect for reaching Chicago’s trendy gamblers.

HOTSPOTS

Target your specific audience with our favorite hyper-local format, ideal for neighborhood advertising and name recognition.

Learn MORE About Our Formats

Download our free ebook today to learn more about outdoor advertising formats and how they can help your business.

WALLSCAPES

Big and bold, creating a lasting impression and leaving a big impact on your future customers.

A Case Study: Horseshoe Casino Brings You Luck

In this vibrant Wallscape, Horseshoe Casino is successfully strengthening their brand with simple and memorable messaging. The use of the Chinese Zodiac might make a strong impression on those who know that rats were seen as a sign of wealth and surplus in Chinese culture. Add that to the colorful creative and you have a winning billboard.

Is ooh “set it and forget it”?

While some advertising firms might set up billboards and leave them up for a year, we are much more involved. We are results-oriented, so we are constantly checking and making sure your marketing goals are being met, even if that means changing your creative to adapt your hospital’s campaign.

Should casinos be cautious when advertising gambling?

Almost 90% of people who have gambled in the last month acknowledge gambling can be an unhealthy habit. Casinos should make sure their messaging is relevant and contextual. We can help you create targeted content that makes your brand safely stand out.

What’s the best strategy for OOH casino ads?

We advise pairing your campaign to parties or events around the area. 50% of gamblers think that gambling can be as much about the people you are with than the bet itself, and this number only increases in big cities like Chicago. Ads portraying the fun people can have in casinos are more effective.