Why OUTDOOR Advertising FOR daycare centers?

As a daycare provider, you’ve got your hands full, between keeping up with strict state requirements, staffing, paperwork, parent communication and that’s right - providing quality care to lots of tiny humans. Marketing your daycare center may have fallen to the bottom of your to-do list, and we’ve got a simple solution for reaching parents near you - outdoor advertising.

When you picture billboard or out-of-home advertising, you might picture large corporate brands with national budgets. However, out-of-home (OOH) can be a strategic and attainable channel for small local businesses, including daycare centers marketing their services. The benefits of a billboard or OOH placement for small businesses include the ability to take a hyperlocal approach, reaching the exact neighborhoods and populations in your service area. Furthermore, at View Chicago, the options for your ad are endless - from high-impact wallscapes to eye-level bus wraps and bus shelter ads.

Reach Working Parents on their Commute

The best thing about OOH for daycare marketing is that you know you will be reaching your target audience - working parents on the move to and from their jobs. Whether those parents are driving, taking public transit, or traveling by foot or bike, outdoor advertising will be within their line of sight. 

Additionally, if you would like to target parents in a specific area or neighborhood, OOH in their own backyard is the way to do it. They will not only see your ads on the way to work, but on the way to buy groceries, take their children to the doctor, and while enjoying a family stroll on their downtime. Street furniture ads are available across over 350 square miles of suburban Chicago, where couples are settling down to raise their families. These 52 suburbs are the ultimate untapped market, and we’ve got demographics on each so you can be strategic about exactly which parents you target.

Are these parents actually paying attention to the messaging they see? The numbers say that they are. According to 2021 research, over three quarters of consumers are paying more attention to their surroundings post-pandemic. In other research, 71% of those surveyed reported paying attention to billboards while driving, and 37% reported looking at an ad every time or most times they passed one.

Build the “Know, Like, and Trust” Factor

In daycare marketing, if you need to make one impression on a parent, it’s that they can trust you with their child’s safety and wellbeing. And before they can trust you, they must know about and like your brand. With outdoor advertising, you can be seen multiple times daily, building a consistent connection with parents who will think of you first when they have childcare needs. 

For new childcare providers especially, building trust can be a tall order. Here are ideas for OOH ads that grab parents’ attention and build their trust in you:

• Showcase a positive review from a parent. Social proof is powerful, and if parents see that their peers had a positive experience, their confidence in your ability to care for their children will grow.

• Highlight awards you’ve won, special certifications, and accreditations. Take pride in all the work you’ve done to build your business. Adding these stamps of approval into your ad creative will help you stand out among the competition.

• Include the offerings that make you unique. Do you practice a specific method of child care like Montessori or Waldorf? Do you have your own specially designed curriculum? Be clear about the benefits for children and their families.

Budget-Friendly Options 

At View Chicago, we serve businesses ranging from large international brands to small owner-operated businesses serving their communities. We know how to support them and everyone in between in making an impact where it counts. The benefits of a billboard for small business include the ability to choose the formats that work for you and your budget.

The cost of OOH depends on a number of factors - including location, format, and quantity. We can help you decide which options will provide the best ROI for your daycare marketing budget. Contact us today for details.

OOH Formats For daycare centers

Inquire today about Outdoor Advertising for daycare centers in Chicago

OOH in Chicago is a powerful tool. Don’t miss out—start looking into incorporating OOH into your marketing strategy today!