Why OUTDOOR Advertising FOR dentists & orthodontists?

If you haven’t considered outdoor advertising for your dental or orthodontic practice, consider how a strategically placed ad could support your business goals. The benefits of a billboard or outdoor advertising campaign for small businesses are vast - from hyperlocal targeting to a variety of ad formats to prime locations in and around Chicago.

We know that for dentists and orthodontists near big cities such as Chicago, competition can be a major roadblock to the full patient list you’re working towards. We’re bringing you orthodontist and dentist marketing ideas to boost brand awareness in your community. 

How Do Dentists & Orthodontists Stand Out in a Crowded Market?

Read on for dentist marketing ideas sure to help you make a lasting impression that will ultimately help patients choose you over another practice.

1. Find Your Target Market & Meet Them Where They Are

As an orthodontist, you’ll likely be seeking tween and teen patients, which means you need to market to their parents. With strategically placed locations across Chicago and its suburbs, we can match your message with the neighborhoods where families with teens live. Furthermore, if you are a practice seeking higher-income patients, we can also recommend specific neighborhoods based on average income data. 

As a dentist, your target market will most likely skew older as a result of this population having decades of wear and tear on their teeth and other health issues that impact oral health. OOH advertising reaches this population in a way that digital advertising and social media simply cannot because while the majority of seniors are not online very often, they are still out and about in their neighborhoods, riding public transportation, and driving or riding in cars. 

2. Offer a Special Promotion for New Patients

The value of just one new dental patient over 3 years is worth between $900-$1,200 after expenses. Furthermore, if that new patient refers their family and friends, that value is multiplied. OOH advertising is an excellent dentist marketing idea because thousands to tens of thousands of potential new customers are introduced to your brand daily, varying by location. 

Why not target new patients with a special rate, discounted teeth cleaning, or free whitening? This is just one of many attention-grabbing ways to take advantage of the benefits of a billboard for small businesses.

3. Introduce Your Team

Featuring your team members in your ad creative will make viewers more familiar with you and your brand. For many, the idea of going to the dentist causes feelings of fear and anxiety. You can help ease this with an inviting team or office photo, giving viewers a glimpse into the experience they will have with your practice.  

Out-of-Home Advertising Over Digital for Orthodontists and Dentists

A quick Google search for “Chicago Dentist” yields 32,000,000 results, and “Chicago Orthodontist” yields 1,500,000. It’s almost impossible to stand out among the sheer volume of options out there. And, any digital search that will lead traffic to your practice will also lead them to other oral health professionals. However, our ad placements are strategic and your OOH ad will not appear within view of a competitor.  

If you’ve put time and money into other marketing channels, such as your website or social media with little to no return, OOH can actually drive traffic to those channels. Then, you can finally reap the benefits of your carefully designed website or social profiles. 

Choosing the Right Format for Your Dental or Orthodontic Practice

At View Chicago, we believe in the benefits of a billboard for small businesses. We’re here to support your dental or orthodontic practice in finding the perfect fit with strategic locations and the ideal format. Reach out today to set up a meeting with our team of experts. 

OOH Formats For dentists & orthodontists

Inquire today about Outdoor Advertising for dentists & orthodontists in Chicago

OOH in Chicago is a powerful tool. Don’t miss out—start looking into incorporating OOH into your marketing strategy today!