Reasons Why Small Businesses should invest in outdoor Advertising

Chicago small businesses have used OOH for many years due to the efficacy of the medium.

LOCAL MEDIUM

The people who use your service live locally, and OOH is highly effective at the local level. For small businesses, this means becoming the business people turn to in their time of need.

COST EFFECTIVE

OOH has the lowest CPM and the highest ROI of any advertising medium. This means spending less money and making more impressions. And remember, OOH ads are displayed 24/7, so for a lower price small businesses can get round-the-clock coverage.

TARGETED APPROACH

Chicago neighborhoods house many different people, but how do you reach the audience you’re searching for? OOH lets you can reach any demographic you need through specified targeting and neighborhood analysis.

HIGH IMPACT

OOH is the best medium to drive convergence. In other words, OOH can dramatically improve the reach of other media. When adding OOH to a marketing campaign, it can increase reach by 18% for TV and up to 316% for mobile advertising.

Outdoor Advertising Statistics for Small Businesses

• 58% of all consumers have gone online as a direct result of seeing an OOH ad

• 56% discussed a funny billboard message with someone they knew.

• About 7 out of 10 OOH ads promote local businesses and services

• 39% visited a store that was advertised on OOH

• ROI for OOH is forty cents higher per dollar spent compared to TV and print

STREET FURNITURE

Catch pedestrians, drivers, and passengers throughout the Chicago DMA with our new vibrant format.

Wild Postings

Eye-level, eye-catching designs in heavy pedestrian areas, perfect for reaching Chicago’s influencers.

HOTSPOTS

Our favorite hyper-local format, ideal for reaching the residents of your neighborhood.

Learn MORE About Our Formats

Download our free ebook today to learn more about outdoor advertising formats and how they can help your business.

WALLSCAPES

Big and bold, creating a lasting impression and leaving a big impact on local residents.

A Case Study: Wolley Movers

A moving company provides an important service for a community, but it’s not a service everyone is always searching for. As a small business, you want people to think of your name when they need your services. With this campaign, Wolley Movers are strengthening their brand within the neighborhoods where they receive most of their business. With placements throughout Chicago neighborhoods, Wolley Movers aimed to make themselves the Chicago moving company.

Testimonial: Goode Plumbing

“I just wanted to say thank you very much for the excellent work that you and View Chicago have provided for us. Your responsiveness, willingness to meet multiple times in person as well as via email and phone, in order to get us locations that are ideal and to make sure the product speaks about our company, means a tremendous amount. We do other forms of advertising, and unlike them, you seem like you truly care about the results. I was very impressed that you listened to what I was trying to convey about the image I wanted for my company, and you came up with some ideas that I was impressed enough with that we are changing many of our other ads to work with what you put together. I like to think that my company is different from our competition, and you and the team at View Chicago have worked hard to help us project that. I look forward to growing with you and your team.”

Michael Goode, Owner, Goode Plumbing

how much do i need to invest in advertising?

The truth is, a lot can be done on a small budget. You want to make sure you spend your ad dollar efficiently, and there are many ways to do so. Our HotSpots, for instance, can cover a wide market with a small investment, so we always recommend it for small businesses.

does traditional advertising media work for small businesses?

They can actually be more effective for small businesses than online ads because traditional media like OOH targets the local people who will need your services. If you’re a plumber, you need to reach everyone in your neighborhood, not everyone in the world. OOH is more neighborhood-focused and perfect for small businesses.

How do i make sure my ads are accurate?

There are federal truth-in-advertising guidelines to make sure you are not promoting unfair or false claims. It should be pretty common-sense—don’t advertise something you can’t fulfill or prove. We can help you create striking designs that won’t cause you trouble in the long run.

Why should I do ooh if I’m already doing Social media?

38% of adults in the US say they have visited a Facebook page or posted on Facebook after seeing an OOH ad, and 25% for Instagram. Facebook and OOH complement each other. They target audiences at different stages of their day, in different ways, and so using both is a great way to ensure you are reaching that audience.