HotSpots are Hyperlocal

While billboards and bigger OOH can help you reach a higher number of people, HotSpots can be used in localized areas to target your customers where they live, eat, and shop. If you know your target audience, we can get your message to them. And if you don’t know your target audience, we can help you figure it out. You can cherry-pick the HotSpot to get exactly the coverage you need.

HotSpots are Affordable

HotSpots tend to be smaller, so they’re often quite affordable and high-impact. There’s usually more in the budget to cover several spots and reach more of your audience. HotSpots are so flexible—you can make them fit any need and any goal.

Find Your Target Audience

With more than 200 HotSpots, across 40 distinct Chicago neighborhoods, we have Chicago covered. HotSpots can be woven into the fabric of a neighborhood, close to bars, restaurants and shopping. They work well in smaller packages where you are able to pick a spot and drop a pin right on your audience.

• Learn more about the benefit of having a hyperlocal marketing campaign

• Explore some of our favorite Chicago HotSpots

• Find out how you can create a HotSpot campaign on a budget

• Learn more about the difference between billboards and HotSpots

• Check out how HotSpots compare against our other formats

Download Our Media Kit

Advertisers understand that if they want to reach their target audience, they must meet them on the streets of Chicago's neighborhoods. It's on these streets that we own and operate the best advertising signs in the City. Learn more about how HotSpots can help your marketing campaign.

225 units in 40 Chicago neighborhoods

Perfect for a hyper-local approach.

Outdoor ADvertising Works

• 55% say they were “highly engaged” by an ad’s message

• 85% of consumers think out of home advertising is helpful

• After seeing an ad, 23% visited a website

• You can expect to make $2.80 for every $1 spent

• OOH is the fastest-growing non-internet ad media

Are HotSpots Only for local companies?

You might be surprised, but national brands love HotSpots. National brands are advertising in all types of formats, but they need HotSpots to target specific customers in Chicago. We’ve seen a lot of national brands take a liking to HotSpots because they are able to get their advertisements in a very specific targeted pocket of the city.

What businesses are hotspots good for?

Every type of business can benefit from a hyperlocal approach. We’ve worked with hospitals, attorneys, real estate agents, small businesses, higher education, national brands, and more. For example, we worked with a specialty plumbing company that was able to find multiple HotSpots in close proximity to stores where their customers purchase plumbing fixtures.

Do Hotspots pair well with online advertising?

The answer is a resounding “yes.” Pairing a neighborhood approach (HotSpots) with a more global reach (online advertising) is an excellent way to make your marketing campaigns more effective.

What’s the process of setting up a hotspot ad?

Our HotSpot Consultants will work with you on your strategy and pick the perfect location for your advertisement. We can also provide suggestions about online advertisements you can pair with your OOH marketing campaign.

The Adidas campaign is a great example of how you can really tie in outdoor advertising with a big splash on social media in order to get the most effective campaign. As part of the new campaign, Adidas created ads that were directed to specific influencers, peppered around Chicago. After the influencers were engaged, they switched to a more mainstream creative. The beauty of HotSpots is their flexibility—they can be adapted to any environment, any campaign, and any goal.

Dr. Consalter began with one outdoor ad for medical cannabis. It worked so well he decided to expand his billboard campaign across Chicago. His appeal to Hispanic audiences and his targeted approach worked: now he's the #1 clinic for medical marijuana in Illinois. HotSpots work because they target audiences where they live, eat, and shop. Through repeated engagement with your creative, your audience develops a stronger loyalty to your brand.

OkCupid’s brazen yet playful “DTF” tag line is creative advertising that demands attention. The colorful painted mural is also an awesome, complimentary backdrop to this street-level HotSpot ad located in befitting Wicker Park. The campaign has boosted social mentions of OkCupid by 50 percent, according to the OK Cupid CMO Melissa Hobley.

I just wanted to say thank you very much for the excellent work that you and View Chicago have provided for us. Your responsiveness, willingness to meet multiple times in person as well as via email and phone, in order to get us locations that are ideal and to make sure the product speaks about our company, means a tremendous amount. We do other forms of advertising, and unlike them, you seem like you truly care about the results. I was very impressed that you listened to what I was trying to convey about the image I wanted for my company, and you came up with some ideas that I was impressed enough with that we are changing many of our other ads to work with what you put together. I like to think that my company is different from our competition, and you and the team at View Chicago have worked hard to help us project that. I look forward to growing with you and your team.

Michael Goode, Owner, Goode Plumbing

Working with Blaire Gunderson and the team at View Chicago has been a phenomenal experience. Blaire took the time to listen to our local business development goals, and her recommendations perfectly targeted the audience we were looking to reach. Without question, choosing View to assist with our outdoor advertising needs has been one of best business decisions we’ve made in 2017.

Jake Sanderson, Associate Vice President - Marketing, Bridgeview Bank Group