Transcript of Jamila Huq (National Account Executive)
My clients get really creative with HotSpots, and it’s awesome to see how versatile they can be. I always tell people that HotSpots in Chicago advertising are super flexible—they can be tailored to fit whatever goals or needs you have.
Some of my advertisers come to me saying, “We need a hyperlocal, super-targeted campaign. Our budget is tight, and we need to be strategic about where we place our ads.” HotSpots are perfect for that kind of approach. They let you zone in on specific areas and really connect with the local audience you want to reach. Whether you’re aiming for broad exposure or a pinpoint campaign, HotSpots can be adjusted to match your exact strategy and make the most out of your budget.
“Compared to other mediums, billboards are relatively inexpensive.”
Sometimes they just have one or two points in the city that they need to reach, and they only need a couple of HotSpots to reach those points.
You can cherry-pick the HotSpot to get exactly the coverage you need, and compared to other media it’s quite affordable and they’re very high-impact. If you need assistance creating a budget, we are here to help.
“With HotSpots and neighborhood billboards you’re able to tweak the messaging for a more hyperlocal audience.”
