Transcript of Blaire Gunderson (Senior Account Executive)
I get a lot of people that think Chicago billboards are expensive or they don’t think that they’re a good candidate for it. When you break it down to the cost per day, as well as how many people you’re reaching (also known as the cost per thousand impressions), compared to other media billboards in Chicago are relatively inexpensive.
For a lot of my clients, they know exactly where they need to be reaching customers, so putting a billboard in the center of that area and then, given the cost per thousand being pretty low, it’s a relatively cheap way to market.
“HotSpots are very affordable and very high-impact. ”
When you get an impression report from any specific digital campaign, not necessarily all of it is true human traffic, whereas our impressions are audited through a program called Geopath so they’re very specific in terms of people from the area traveling to that site. There are no robots traveling by that sign—they’re all real people. Those numbers are more authentic than what you’ll be seeing from a digital angle.
“Compared to other mediums, billboards are relatively inexpensive.”
