As a Chicago realtor, your business is all about clients who are on the move and looking for a property to make their home. For this reason, you’ll benefit from advertising your realty services in a way that meets them where they are when they’re out and about on their search. We don’t mean digital ads—while these ads can be viewed on mobile phones on the go, they can be skipped, blocked, or lost in a sea of other digital ads. We’re talking about OOH advertising, which is more effective at helping your business gain tangible recognition in the streets of Chicago.
At View Chicago, we use our expert knowledge of the city and its neighborhoods to provide the perfect spaces to make your creative billboard ideas come to life and reach clients where they live. Property position and type matter just as much in real estate as “location, location, location,” and our experts know the same is true in OOH advertising. We can help you market your realty business in the right location by putting the right type of OOH ad in the best position to be seen by your audience. Get noticed with the four OOH ad formats described below.
#1: HotSpots
Our experts at View Chicago not only work with you to put up attention-grabbing billboards that reach high numbers of people, but we also help you implement hyperlocal advertising strategies that empower you to target your marketing campaign to a specific demographic and area. Consider using HotSpots. While they’re generally smaller and cost less than billboards, their affordability allows them to be just as impactful. You can buy them on a budget and place them in several spots within your neighborhood to reach high numbers of locals in your target audience.
What’s the intent behind your Chicago real estate advertising? Are you in luxury real estate and looking to connect with other professionals specializing in high-end properties? Do you want to inform prospective buyers and renters that luxury apartments and homes are available nearby? HotSpots advertising opulent listings and your realty services in popular stores and at busy intersections in the stylish, trendsetting River North neighborhood—home to View Chicago’s world headquarters—can generate thousands of impressions and inform residents and visitors in the community of your presence while they work and frequent the luxe shops, eateries, nightclubs, and other urban amenities the area has to offer.
#2: Wallscapes
Wallscapes are also effective in campaigns utilizing hyperlocal advertising. With wallscapes, you can take your creative billboard ideas and have them fixed or painted directly onto structures in your targeted neighborhoods. Essentially, you’re creating large-scale murals that can fit right in, feel like part of the city, and be about the city.
For instance, Chicago architecture ranges from historic to postmodern and is just as diverse as the neighborhoods. Wallscapes that artistically and positively display images of properties built using styles unique to their areas can demonstrate to prospective clients that you know a lot about the community and are an expert they can trust on all things Chicago housing.
#3: Wild Postings
While Chicago billboards, HotSpots, and wallscapes allow you to tower over your competition and advertise over longer distances, Wild Postings will enable you to stand out and reach your audience—precisely an audience of millennial demographics—at eye level. Having Wild Postings placed along public transit spaces, retail areas, and locations with heavy pedestrian traffic increases the likelihood of students, new professionals, and other youth and young adults viewing your ads multiple times daily as they commute, shop, and move about their neighborhoods.
When creating ideas for Wild Postings, especially those geared toward millennials, consider that social media users may share them organically on their platforms. Many young social media influencers keep their phones by their sides and document their city experiences, travels, and daily adventures—and research from The Harris Poll shows they do take notice of OOH ads they see. Aesthetically pleasing Wild Postings may be included in the photos and videos social media users share with their followers, a benefit of OOH considering outdoor ads inspire these internet aficionados to:
Search for and visit the website of the company they saw advertised in OOH ads
Read reviews about the company’s goods and services after seeing them advertised in OOH ads
Ask their family and friends about the company they saw advertised
Consider the offline and online impact your Wild Postings can have and utilize eye-catching visuals, concise messages, and consistent fonts, logos, and slogans. Doing so makes it easy for audiences to recognize and recall your brand as they ride public transit, shop, move about their neighborhoods, and scroll social media platforms.
#4: Street Furniture
Hyperlocal advertising through OOH ads works in the suburbs of Chicago as well as it works in the city. If you’re a realtor or mortgage broker who focuses on suburban properties, you’ll want to get the word out to residents and visitors of Morton Grove, Lincolnwood, and Rosemont. You can do this through street furniture, specifically bus stop ads, strategically placed along high-traffic routes.
Target specific demographics right where they wait before they head to their next destination in the city. The more Chicagoans see your ads while waiting for public transportation or passing by public transit stops, the more they’ll remember your brand. The likelihood of them wanting to engage your realty services increases if your ads include your contact information and a call for them to schedule a showing and learn more about available properties.
Boost Your Real Estate Brand Awareness & Trust With OOH Ads
Strategically placed outdoor ads are the solutions to get noticed and complete Chicago real estate advertising campaigns that demonstrate how much you know about real estate and Chicago and establish that you can’t be replaced by other real estate professionals or even the internet. Per the National Association of Realtors, 51 percent of buyers found their homes online. Even prospective buyers who find their homes on the internet will still seek the expertise of a human professional and want them to show them around the property and the neighborhood. Show clients that you know personal things the internet won’t know as well as you do, like the unique features and community vibe of each Chicago neighborhood and the experience of traveling from the property to public transportation, parks, schools, restaurants, shops, and other businesses.
Our expert consultants at View Chicago know the locations where people show interest in buying properties. With this knowledge, we find the best spaces for you to advertise your business. We’ll guide and support you through the planning, launching, and maintenance processes of hyperlocal advertising campaigns using outdoor ads in ways that align with your business goals.
Identify your target audience for us and give us your budgetary considerations and the marketing timeline you planned out, and we’ll give you a custom quote. From figuring out the best location to build your OOH campaign to purchasing the ad space, View Chicago is with you at every step, ensuring your business will get and keep the attention it deserves.